Cooler Guide: Bait’s Over There, Brews Right Here

It’s that time of year again. What time you ask? Time to pull your coolers out of the garage and clean them out from hunting season or your last trip to the neighborhood pool.

Coolers are among the most versatile household item, available in a wide range of sizes and materials to suit different activities. A small soft canvas cooler might be perfect for daily use as a lunchbox, while a medium-sized backpack or tote cooler is ideal when schlepping the kids to the beach or pool. For more rugged needs, a large, hard cooler with maximum insulation is essential for preserving fish and game while hunting or fishing. 

Beyond keeping the Miller Lites and White Claws cold, coolers can serve critical purposes such as transporting medical supplies, preserving insulin, or even trying to preserve a few pounds of venison or blocks of cheese during emergencies like hurricanes. They also have many everyday uses, like having cold water on the construction or landscaping job, transporting your groceries home from the store, or taking your lunch to school or work. Then there are all the enjoyable times you get to break that cooler out: the Memorial Day backyard barbecue, the opening game tailgate at your alma mater, and that camping trip you go on every year.

A cooler is a fantastic and effective way to advertise your brand. You’re getting eyes on your brand:

• • Every day when you grab your branded lunchbox out of the fridge at work

• • When you throw that custom cooler bag with a six-pack of brews in the back of the cart on the course

• • At the party where people are drinking loaded punch from your spouted cooler before the fireworks show

• • When all the boys at the lodge are bringing in the catch for the day

• • Every time someone drives past the big water cooler strapped to your trailer at a work site

All of these brand interactions can leave lasting impressions. Like we always preach here at Showpony, if you're buying branded merch, choose something for your employees, your clients, or your friends & family that is useful, lasting, and meaningful. 

So go, girl, work the cold one, and be cooler than cool. Give Showpony an ICE COLD call today and get everyone in your crew a fresh icebox!