Use It or Lose It: Branding Extraordinary Everyday Essentials

Have you ever received a branded gift and thought, "I'll never use this" as you chuck it into a drawer, or worse, straight into the trash? At Showpony, we like to keep unique but practical products at the forefront of our recommendations, because we know well-considered and executed branded merch can be very impactful, especially when the recipient keeps and uses it time after time. 

My wife and I both attended college in the Holy City of Charleston, South Carolina, where we went to countless oyster roasts; a class fundraiser, a sorority soirée, a nonprofit event, or just a casual backyard get-together. I'm always milling around the showroom at Showpony, and the other day I noticed a pair of engraved oyster knives we created for our client, National Alliance. I thought to myself, “How cool would it have been to show up to those parties back then with my own oyster knife?”  I found it is such a handsome piece that I imagined keeping it displayed on my bar at home or on a shelf in my office when not in use.

It occurred to me that Earth Day was this week and, in that spirit, I wonder what better way to promote your brand than with something reusable, memorable, and, frankly, really damn cool? A gift that gets used regularly and becomes a conversation piece. Every time one of your sales reps hosts friends for charcuterie and wine, your brand is front and center on a beautiful wooden cutting board, coasters, or a set of stemless wine glasses. A client is making spaghetti for Sunday family dinner and reaches for a wooden spoon with your brand’s logo. Then they get to tell the story of how they received it and how much they enjoy using it. 

These household essentials turn everyday moments into subtle brand interactions. Unlike the usual promotional items most people typically think of, high-quality kitchen and home goods feel personal and thoughtful. It’s branding that blends seamlessly into real life; useful, sustainable, and memorable. 

Let Showpony make your brand last more than a lifetime and book an appointment with one of The Ponies today!